diff --git a/README.md b/README.md
index 0b376a6..de27dcf 100644
--- a/README.md
+++ b/README.md
@@ -107,6 +107,12 @@ npm run docs:watch
 
 The site will usually be served at http://localhost:8000.
 
+## Bundling and minification
+
+This starter project doesn't include any build-time optimizations like bundling or minification. We recommend publishing components as unoptimized JavaScript modules, and performing build-time optimizations at the application level. This gives build tools the best chance to deduplicate code, remove dead code, and so on.
+
+For information on building application projects that include LitElement components, see [Build for production](https://lit-element.polymer-project.org/guide/build) on the LitElement site.
+
 ## More information
 
 See [Get started](https://lit-element.polymer-project.org/guide/start) on the LitElement site for more information.